Case Study: Katrick Technologies achieves crowdfunding, media, and visibility wins with Stone Junction

Katrick Technologies boosts searches 1380% with Stone Junction

Katrick Technologies, a Scottish greentech innovator, faced the challenge of launching its novel Wind Panel technology with no digital footprint and low visibility. The company needed to communicate its technical potential, position itself as a disruptor, and generate investment through a crowdfunding campaign. To meet these objectives, Katrick Technologies engaged the PR and marketing agency Stone Junction.

Stone Junction implemented a multi-faceted campaign that included pitching to targeted journalists, creating video content from testing sites, and producing thought leadership articles. The agency also leveraged national news cycles for commentary and managed the client's LinkedIn presence, including a new newsletter. As a result, Stone Junction generated 211 pieces of trade coverage, secured a feature on BBC Click, and helped the client smash its crowdfunding target by 116%. The campaign also increased global searches for Katrick Technologies by 1380% and earned the company a prestigious Energy Innovation Award.

Katrick Technologies