Case Study: Intertronics boosts sales pipeline and media coverage with Stone Junction

Intertronics drives 241 media mentions and 20% CTR with Stone Junction

Intertronics, a supplier of industrial adhesive systems, faced the challenge of bouncing back to pre-pandemic sales revenue and positioning itself as a technical authority. The company engaged Stone Junction for a Corporate and Business Communications campaign to generate media coverage, build its audience, and support its sales team.

Stone Junction executed a PR and marketing strategy focused on technical thought leadership, creating content around key themes like ROI and sustainability. The campaign secured 241 media placements, increased website visitors by 7%, and boosted newsletter click-through rates to 20%. As a result, Intertronics exceeded its sales pipeline target, grew 18% year-over-year, and broke booking records.

Intertronics