Case Study: CP Automation achieves stronger visibility and 136 enquiries with Stone Junction’s integrated PR campaign

CP Automation boosts website enquiries 136% with Stone Junction

CP Automation, a UK engineering specialist, faced the challenge of building its reputation in the complex field of power quality. They needed an integrated campaign to explain these technical issues to non-technical business audiences and generate qualified leads. They partnered with the vendor Stone Junction to execute a PR and marketing campaign.

Stone Junction implemented a campaign using the PESO model, combining earned media, paid advertising, shared content on LinkedIn, and owned assets like a website and whitepapers. The creative strategy used relatable themes to make technical content engaging. The results significantly exceeded all targets, including 119 media clippings, a 9% LinkedIn engagement rate, and 136 website enquiries. Most importantly, Stone Junction's campaign is credited with driving an estimated £750,000 in revenue for CP Automation.

CP Automation