Case Study: Accutronics achieves stronger visibility and market growth with Stone Junction PR

Accutronics earns 290 clippings and boosts shares to $10.15 with Stone Junction

The customer Accutronics, a battery manufacturer and subsidiary of NASDAQ-listed Ultralife, faced the challenge of launching into new emerging energy sectors without neglecting its established markets or shaking investor faith. They needed to change the narrative around batteries and target new categories, requiring an international PR campaign with technical and industrial content expertise. They engaged the vendor Stone Junction for public relations and marketing services.

Stone Junction implemented a multi-faceted strategy that included thought leadership, targeted trade media interactions, and digital content across social media. The vendor secured extensive coverage in key sectors, resulting in 290 media clippings and top Google search rankings for terms like "robot battery manufacturer." The campaign successfully balanced coverage across new and existing markets and contributed to a significant increase in Ultralife's share price, which rose from $4.80 to $10.15 over the course of the year.

Accutronics