Case Study: Solitwork achieves faster carbon accounting onboarding with Stoked

Solitwork streamlines carbon accounting onboarding with Stoked

Solitwork, a B2B digital finance company, faced challenges with the onboarding experience for its new AFC Carbon Accounting software. The early-stage product lacked a cohesive strategy and an engaging interface, which was overwhelming for users who had to manually tag millions of financial transactions for CO2 reporting. Stoked was enlisted to help define a high-impact product strategy and reimagine the onboarding flow to provide rapid time to value for customers.

Stoked led a strategic workshop to define a foundational product strategy, including a crucial North Star Metric. They then rearchitected the product's user experience and designed new concepts for the onboarding process, including a new dashboard and automation view. The collaboration resulted in a clear, concise strategy and an intuitive onboarding experience designed to instantly show users the value of the application, setting the path for the product's future market adoption.

Solitwork