Case Study: UpKeep Issues Freelancer Payments 4x Faster with Stoke Talent

How UpKeep Became its Freelancers’ Favorite Customer and Issues Payments 4x Faster With Stoke

UpKeep, a California-based mobile-first CMMS founded in 2015, relied on a growing network of freelancers for technical marketing content, design, and writing. As the team expanded, it struggled to find and retain qualified freelancers while also dealing with slow payment terms from Bill.com and high costs from using Upwork, making it hard to keep freelancers happy and reduce administrative overhead.

UpKeep chose Stoke Talent to streamline freelancer payments and management. With Stoke, invoices were consolidated, freelancers could be paid in their preferred method and currency, and the finance team no longer had to chase paperwork or approve each payment manually. The result: UpKeep paid freelancers 4x faster, saved 12+ hours per month through invoice automation, and reduced freelancer costs by 20%, while also improving transparency and communication.

UpKeep

Maura Melis

Growth Marketing Manager