Case Study: Similarweb achieves 20% productivity gains with Stoke Talent

How SimilarWeb Boosted Their Productivity in 20% By Better Leveraging Their Freelancers

Similarweb is a market intelligence platform with 800 employees across four continents that relied heavily on freelancers to support marketing initiatives like content, branding, and product marketing. As the team grew, it struggled with manual workflows around freelancer onboarding, invoice approvals, contracts, tax forms, and coordination with finance and legal, creating bottlenecks and limiting productivity.

With Stoke Talent, Similarweb centralized freelancer information and automated key processes for onboarding, payments, and approvals, giving the marketing team more autonomy over quarterly budgets and day-to-day execution. The results included a 20% boost in productivity, 15 hours saved each month through automated payments, and improved budget management with greater real-time visibility and more efficient spending.

Similarweb

Natalie Cohen

Director of Solution Marketing