Case Study: Hope for Justice launches a gift donations initiative with Stocks Taylor Benson

Hope for Justice launches gift donations in time for UK Mother’s Day with Stocks Taylor Benson

The customer, Hope for Justice, partnered with the vendor Stocks Taylor Benson to launch a new gift donation initiative. Their challenge was to create a system allowing supporters to donate on a friend's behalf while also communicating their mission to end modern slavery to an audience potentially unfamiliar with the charity's work.

Stocks Taylor Benson developed a solution centered around bespoke, gift-wrapping paper style illustrations, each representing an inspiring story of a life changed. This gave the campaign a giftable feel and allowed donors to select a specific story to send. The result was a successful new gifting option for the charity's website, with supporters already making use of the engaging way to donate to their life-changing work.

Hope for Justice