Case Study: Demert Brands achieves faster promotion-ready demand forecasting with StockIQ Technologies

Demert Brands streamlines forecasting for 140 SKUs with StockIQ Technologies

Demert Brands, a consumer packaged goods company, faced the challenge of planning high-impact retail promotions across major channels like Walmart and Amazon inside fixed production lead times. Their lean team relied on slow, cumbersome Excel spreadsheets to model promotional lift, which distorted baseline forecasts and made reacting to retail-driven variability difficult. They turned to StockIQ Technologies for a solution.

StockIQ provided a structured forecasting platform that separated baseline and event demand. This solution enabled Demert to model promotional lifts for events like BOGOs and then automatically return to normal levels, all within a centralized system. The results significantly reduced time spent managing Excel files, improved the ability to plan inside lead times, and provided greater confidence in supply alignment across their retail channels.

Demert Brands