Case Study: INTERSPORT achieves omnichannel retail success with stockinstore

INTERSPORT’s playbook for winning at omni channel retailing

Intersport Australia, a sports and fitness franchise retailer, faced significant challenges in implementing an omnichannel Click & Collect service across its 80+ member-owned stores. Key hurdles included integrating with multiple point-of-sale systems, managing nationwide stock visibility, and overcoming franchisee resistance to online sales. They needed a solution to seamlessly fulfill online orders from any store location to compete effectively with major retailers.

The vendor, Stockinstore, implemented its Click & Collect solution, integrated with Shopify Plus and Retail Express. This allowed Intersport to leverage its entire store network for order fulfillment, providing customers with real-time stock availability and ETAs for pickup. The results were a 50-60% improvement in online conversion rates, with Click & Collect now accounting for over 25% of all online orders, transforming their potential pandemic-related challenges into a major success.

Intersport