Case Study: Postman achieves unified customer insights and data control with Stitch

Why Postman outsources their ETL

Postman, a collaborative API development platform with 21–100 employees, was collecting growing volumes of data from third-party services like Salesforce, Zendesk, and Stripe but lacked a way to cross-analyze that data with internal systems. Their engineering team began cobbling together tools like Elasticsearch and Kibana, but building and maintaining a full ETL pipeline would have diverted resources from core product work, so they explored buying a solution instead.

They chose Stitch for its ease of setup, reliability, and low maintenance overhead. Stitch consolidated third-party and application data into Postman’s warehouse, giving them a single, customer-level view that improved insight into behavior and performance. As a result, Postman can proactively manage relationships, better support users, and drive more informed product and business decisions.

Postman

Ankit Sobti

Co-Founder and Chief Technology Officer