Case Study: Wedding gift list site Prezola achieves unified reporting across multiple data sources with Stitch

Wedding gift list site Prezola finds its match in Stitch

Prezola is a UK-based wedding gift list and wedding website provider with 21–100 employees. CIO Stuart Anderton manages all technology and BI, and the company consolidated data across PostgreSQL, MySQL, Google BigQuery, multiple Google Analytics accounts and Stripe. Because Prezola needed to combine these disparate sources for reporting but other ETL services were too costly for their scale, they couldn’t create unified reports.

Prezola adopted Stitch, which published affordable pricing and was quick to set up — a matter of hours. Stitch consolidated their data into a warehouse so they could build unified reports in Google Data Studio, push data to Google Sheets for further manipulation, and enable automations via Zapier. The result: integrated, cross-source reporting now works, and Prezola plans to add more sources using Stitch.

Prezola

Stuart Anderton

Chief Information Officer