Case Study: NextAfter achieves faster donor insights and boosts fundraising with Stitch

Using analytics to increase donations

NextAfter is a small agency that helps nonprofits understand why donors give and improve fundraising through research and A/B testing. Although the company has just a handful of employees, its data team (the CTO plus two analysts) relies on fresh, timely data from sources like Google Analytics, HubSpot, and Facebook Ads—yet much of the analysis was hindered by manual exports to Excel and the need for a more robust ETL solution.

After evaluating alternatives, NextAfter chose Stitch for its connector design and support, then began replicating data into a Google BigQuery warehouse and visualizing it with Google Data Studio. The automated pipeline standardized data ingestion, saved significant analyst time, and let the team spend more effort uncovering donor insights and optimizing campaigns.

NextAfter

Kristen Allcorn

Data Analyst