Case Study: Referral SaaSquatch meets FASB reporting deadline and reduces churn with Stitch

SaaSquatch turns to Stitch and BigQuery to tackle BI challenge

SaaSquatch, a marketing technology company that builds multichannel reward campaigns and refer‑a‑friend programs, faced an urgent Financial Accounting Standards Board (FASB) deadline to recognize subscription revenue correctly and needed reliable BI metrics (like churn) to report to executives and investors. To solve this they required a data warehouse and a fast way to populate it with financial, sales, web, and exchange‑rate data.

They chose Google BigQuery as the warehouse and Stitch to stream data from multiple sources into it, cutting setup from weeks to minutes. The new stack let SaaSquatch audit months of revenue in a single afternoon to meet the FASB deadline, move from quarterly to hourly-updated insights, improve churn analysis and forecasting, and get up and running and querying data in under a day—saving time, cost, and engineering effort.

Referral SaaSquatch

Logan Volkers

Co-Founder and Chief Operating Officer