Case Study: Billie achieves rapid, self-serve Google Ads-to-Snowflake replication for faster KPI reporting with Stitch

Fintech firm factors in Stitch

Billie is a Berlin-based fintech that provides fast access to working capital and a pay-after-delivery option for B2B merchants. To calculate key KPIs such as customer acquisition cost, the data team needed to centralize campaign and production data from Google Ads, Facebook Ads, Bing Ads and internal databases into a Snowflake data warehouse.

Billie selected Stitch for its Google Ads connector and simple, click-only replication to Snowflake, which marketing could configure without heavy engineering involvement. The connector and quick historical backload support allowed the team to complete the integration in days, delivering reliable KPI calculations and leaving the BI team and stakeholders satisfied — with the responsiveness of Stitch’s support team a notable benefit.

Billie

Igor Chtivelband

VP Data