Case Study: Oodle achieves reliable analytics and rapid ETL setup with Stitch

After being burned by bad BI, Oodle is saved by Stitch

Oodle is a 21–100 person digital marketing agency that needed reliable analytics but was hampered by a fragile tangle of Google Sheets and manual processes that made deep data dives risky. After building a BigQuery warehouse, an initial BI platform with built-in ETL failed—closed-source connectors and API changes (notably from Facebook) broke integrations and support was unhelpful, leaving Oodle with unusable pipelines and wasted spend.

Oodle switched to Stitch as a simple, reliable ETL layer to load data from sources like Google AdWords, Google Analytics, and Bing Ads into BigQuery. Stitch was quick to set up—restoring integrations in about an hour—offers clear logs, alerts, and strong documentation, and eliminated manual cleanup. The result: dependable automated data loads, renewed confidence to run complex analyses, and Stitch becoming an essential part of their tool stack.

Oodle

Ryan Hughes

Chief Innovation Officer