Case Study: Q30 Innovations Redefines Go-To-Market Strategy with Stitch Marketing Research

Q30 Innovations boosts trust-driven sales with Stitch Marketing Research, with 50% of sales from referrals

Q30 Innovations, a developer of the science-backed Q-Collar wearable for injury prevention, faced a challenge with consumer drop-off during their conversion cycle. To establish a sustainable connection with their audience and redefine their go-to-market strategy, they partnered with Stitch Marketing Research.

Stitch implemented a hybrid qualitative and quantitative research approach to identify key purchase barriers and influences. Their insights revealed the purchase was highly reliant on education and trust, leading to a redefined, customer-centric strategy. This research informed a new media and marketing plan that helped best position the product to all audiences. The methodology showed that 50% of sales were generated from referrals, a key measurable impact of the project's findings.

Q30 Innovations