Case Study: Point Loma Nazarene University strengthens campus community with Stitch Marketing Research

Point Loma Nazarene University drives 24,000+ myPLNU sessions with Stitch Marketing Research

Point Loma Nazarene University faced the challenge of proving demand for a centralized campus app, particularly among its non-traditional student body, while also aiming to streamline communication and foster a stronger sense of digital community without overwhelming its students. Stitch Marketing Research was engaged to help address these needs for the myPLNU app.

Stitch Marketing Research conducted a three-phase qualitative study involving student interviews, administrator focus groups, and student roundtables. This research uncovered key insights into student communication needs and informed the app's development. The solution led to widespread adoption with over 24,000 sessions logged, successfully strengthening the campus community, increasing event visibility, and improving student access to crucial resources.

Point Loma Nazarene University