Case Study: Marijuana Policy Project achieves Proposition 203 victory with Stirista segmented email campaigning

Marijuana Policy Project - Customer Case Study

Marijuana Policy Project, working through its Arizona Medical Marijuana Policy Project campaign, needed to win support for Proposition 203 in a heavily conservative state with a limited budget. The organization relied on Stirista for a targeted public affairs/email marketing solution that could help reach likely supporters without the benefit of major paid media or direct mail.

Stirista built a highly segmented email campaign that matched registered voters to socio-demographic profiles based on ancestry, religion, and language, then delivered first-person narratives tailored to each audience. The effort included videos and interactive content and sent 10,185,691 emails, driving major lifts in web traffic, YouTube views, social followers, supporter activity, and favorable votes—contributing to the successful passage of Proposition 203.

Marijuana Policy Project