Case Study: a leading healthcare insurance company drives 27% of website visits with Stirista

Leading Healthcare Insurance Company drives 27% of website visits with Stirista

The customer, a leading healthcare insurance company, faced a challenge when its agency of record closed, needing a new partner to manage its marketing database and execute omnichannel campaigns for lead generation during open enrollment periods. They partnered with the vendor Stirista for its comprehensive consumer database and managed services, which included data enhancement and enrichment using Stirista's OMNA Identity Graph.

Stirista implemented a solution by first cleansing the customer's data and then creating targeted audience profiles. They executed an omnichannel campaign using acquisition email, connected TV, display, and paid social media advertising. By using Stirista's Visitor ID Graph for measurement, the campaign successfully drove 27% of all website visitors conducting deep plan research, enabling the company to exceed all of its enrollment goals.