Case Study: Icon increases volunteer participation in medical studies with Stirista personalized email campaigns

Icon - Customer Case Study

Icon, a company focused on medical studies, faced the challenge of increasing volunteer participation. Their success depended on ensuring their email messages could reliably reach inboxes. They partnered with Stirista to address this crucial need.

Stirista implemented a series of personalized email campaigns that offered financial incentives for clinical trial participation. This solution successfully increased Icon's ROI and enabled them to secure more volunteers. Stirista also helped improve the quality of participants, as a greater number were prequalified for the studies.

Icon