Case Study: Hyatt achieves higher customer satisfaction with Stirista

Hyatt - Customer Case Study

Hyatt wanted to better understand its customers in order to improve their experience in a competitive market. To address this challenge, they partnered with the vendor Stirista for data enhancement.

Stirista's solution involved enriching Hyatt's customer database with gender data, which enabled more personalized communication. This initiative by Stirista led to a more satisfying guest experience for Hyatt and resulted in an overall increase in customer satisfaction.

Hyatt