Case Study: Great Clips achieves 315% ROI with Stirista

How Great Clips Increased ROI 315% Without Over-Couponing How Great Clips Increased ROI 315% Without Over-Couponing

Great Clips, the nationally franchised hair salon company, wanted a better way to drive customer acquisition, repeat visits, and win-back without relying on deep discounts that would hurt profitability. To solve this, they worked with Stirista on a multi-channel, data-driven marketing program called Journey 121, using behavioral data to time and personalize offers for different customer segments.

Stirista built and supported the program across direct mail, digital ads, social media, app messaging, and audience enrichment, helping Great Clips target prospects, new customers, and dormant clients with intelligent discounting. The results were strong: Journey 121 delivered a 140% ROI for acquisition, 315% ROI for repeat visits, and 295% ROI for win-back, with more than 85% of salons participating in the program.

Great Clips