Case Study: a fitness and wellness company increases ROAS by 67% with Stirista

Fitness and Wellness Company boosts ROAS 67% with Stirista

The fitness and wellness company, having relied on traditional advertising channels like linear TV and direct response digital, reached a plateau in its performance. To achieve attributable return on ad spend and connect with its target audience, it partnered with Stirista to leverage its CTV advertising strengths and VIG website identity tool.

Stirista implemented a solution using its VIG tool to analyze the customer's purchaser audience and create high-indexing targeting buckets. This allowed for precise CTV household targeting and website visitor retargeting, while excluding recent purchasers in real-time to maximize efficiency. Using detailed View-Through Attribution reports, Stirista optimized the campaign, which resulted in a 67% increase in ROAS, elevating it from an initial $2.56 to an impressive average of $4.28.