Case Study: Consumer Reports achieves higher ID graph accuracy and scale with Stirista

Consumer Reports improves graph precision by 60% with Stirista

Consumer Reports, a leading consumer reports company, faced the challenge of consolidating its diverse identifier data, including IPs, MAIDs, and CTV signals, into a single unified ID graph that required both high accuracy and nationwide scalability. To solve this, they undertook an extensive evaluation of over 15 data providers.

After a year-long testing process, Stirista was selected, ranking first for accuracy and second for scale. Stirista's solutions, including its Event-Level CTV Graph and IP Signal Data, provided the ideal balance of precision and volume, exceeding another provider's accuracy by 60%. This enabled Consumer Reports to successfully build a high-precision, scalable ID graph, cementing Stirista as a key partner in their data initiatives.

Consumer Reports