Case Study: Cable Network boosts subscriber growth by 6.2% with Stirista

Cable Network grows subscribers 6.2% with Stirista

A cable network, one of the nation's largest internet providers, engaged Stirista to grow its OTT streaming service subscriber base and improve conversion efficiency. The challenge was that the network had no demonstrable success outside of direct response channels and needed a paid media program to expand its marketing reach and drive subscriptions.

Stirista onboarded the network's first-party data and used its data science team to create custom modeled prospect audiences. Stirista then designed a multichannel campaign using CTV/OTT, Display, and Acquisition Email. After identifying key points of friction through data analysis, Stirista recommended optimizations that led to a 63% improvement in conversion efficiency and a 6.2% increase in subscriber growth, with acquisition costs far below the target.