Case Study: BlueCross BlueShield achieves 20% more website signups with Stirista micro-targeting models

BlueCross BlueShield - Customer Case Study

BlueCross BlueShield needed a new strategy to connect with individuals requiring health insurance following recent changes to healthcare laws. To address this challenge, they partnered with the vendor Stirista for a targeted marketing solution.

Stirista implemented a micro-targeting solution, creating models to better reach under-insured segments. This more effective targeting resulted in BlueCross BlueShield seeing a 20% increase in website signups.

BlueCross BlueShield