Case Study: Best Buy achieves a 253% sales velocity increase with Stirista

Best Buy boosts sales velocity 253% with Stirista

Best Buy, a large consumer electronics company, faced the challenge of moving limited remaining inventory of a special-edition product after initial sales slowed. They turned to vendor Stirista for a cost-effective solution to identify and market to a new, highly interested audience.

Stirista implemented a multidimensional data strategy using its APT platform to build a Custom Audience based on social indicators. This new audience was targeted via Stirista’s Email Service, which resulted in a 253% increase in sales velocity and a click-to-open rate twice the industry norm. The marketing spend for the Stirista campaign represented less than 8.8% of the revenue generated.

Best Buy