Case Study: Best Buy achieves 315% ROI increase with Stirista

Best Buy boosts repeat-visit ROI by 315% with Stirista

The customer, a major franchise hair salon organization with 4,000 retail locations, faced challenges with its customer acquisition, retention, and win-back marketing efforts. Seeking to increase incremental profitability growth, it partnered with vendor Stirista to implement a more data-driven approach to targeting and segmentation.

Stirista developed a digital platform for executing geo-targeted, multi-channel campaigns. Using intelligent discounting and robust consumer profiling, Stirista targeted three key segments: acquisition, repeat visits, and win-back. The solution drove significant ROI increases: 140% in acquisition, 315% in repeat visits, and 295% in win-back campaigns, proving the power of Stirista's data-driven strategy.

Best Buy