Case Study: Arrow Metal & E-Waste Recycling achieves 3–5 monthly ITAD leads with Stirista

Arrow Metal & E-Waste Recycling generates 3–5 ITAD leads monthly with Stirista

Arrow Metal & E-Waste Recycling, a full-service recycling provider, sought to expand its enterprise IT Asset Disposition (ITAD) services and generate qualified leads. To meet this challenge, the company partnered with its long-time agency, Stirista, to develop a high-impact, multichannel customer acquisition campaign.

Stirista implemented a solution using targeted acquisition email campaigns, Google Display retargeting, and YouTube preroll ads. This strategy delivered 3-5 qualified ITAD leads per month for Arrow Metal, meeting its performance goals and establishing a dependable acquisition pipeline. The campaign also achieved an exceptionally high email open rate and a 39% reduction in bounce rate.

Arrow Metal & E-Waste Recycling