Case Study: America’s Largest Mobile and Landline Phone Provider boosts open and response rates with Stirista

America’s Largest Mobile and Landline Phone Providing Company - Customer Case Study

America’s Largest Mobile and Landline Phone Providing Company, a publicly traded Fortune 50 telecom giant with more than 250 million mobile customers, needed a fresh approach to online marketing. After years with the same vendor and mixed results, the company wanted better data and improved email deliverability to stay competitive in an increasingly crowded telecom market.

Stirista, a database marketing agency specializing in B2B data, B2C data, and email marketing, responded with a highly segmented acquisition email strategy. Stirista targeted both businesses and employees by profession, creating personalized offers for groups such as IT professionals, veterans, and government employees. The campaign drove a 400% increase in open rates and a 200% increase in response rates, making Stirista the client’s preferred vendor and leading to an ongoing monthly program of 2–4 million emails.