Case Study: a multinational hospitality company achieves 7× sales lift with Stirista

a multinational hospitality company drives 7× more vacation package sales with Stirista

Stirista partnered with a multinational hospitality company that wanted to increase sales of its vacation packages. The customer's primary challenge was to drive more purchases and identify which audience segments would be most effective for its targeted advertising campaigns.

Stirista implemented a multi-channel advertising strategy using CTV, Display, and CTV with real-time Email retargeting. The solution involved creating test and control groups from specific audience segments to perform a matchback analysis. This approach led to a 7x increase in purchases for a key audience segment, attributed 380 sales to the campaign, and achieved a conversion rate 6 times higher than the control group.