Case Study: an enterprise infrastructure and logistics company achieves nearly 90 target account conversions with Stirista

a enterprise infrastructure and logistics company drives nearly 90 target account conversions in 42 days with Stirista

The B2B agency representing an enterprise infrastructure and logistics company needed to bring multichannel capabilities to its account-based marketing program and hold each channel accountable for performance. To accomplish this, they required a partner with extensive B2B data and an ABM-aligned attribution system, so they turned to Stirista for its identity graph and digital media services.

Stirista delivered a strategy centered on data enrichment, programmatic activation, and attribution. They expanded the target audience, launched a tailored display campaign, and used their Visitor Identity Graph for view-through attribution. The campaign resulted in nearly 90 target accounts converting within 42 days, achieving a highly efficient cost per conversion of only $25.76.