Case Study: Spotify drives over 15,000 days of engagement with Stink Studios' Year In Music experience

Spotify - Customer Case Study

Spotify partnered with Stink Studios to make its 2015 Year in Music experience stand out in a crowded month of year-in-review campaigns. The goal was to turn Spotify’s listening data into a personalized experience for its 100 million users and drive traffic to the site.

Stink Studios built a WebGL site powered by Spotify’s API, with custom shaders, global data views, country filters, and personalized logins. The team also created a custom CMS for copy updates and translations in 35 languages across 57 countries, plus display, OOH, video pre-roll, and cinema campaigns. More than five million people spent almost five minutes each on the site, totaling over 15,000 days of engagement, making it Spotify’s most successful Year in Music ever.

Spotify