Case Study: Red Stripe turns a corner shop into a musical experience with Stink Studios

Red Stripe - Customer Case Study

Red Stripe wanted a way to bring a little slice of Jamaica to the UK and create a memorable in-store experience for shoppers. It worked with Stink Studios on the Make Music in the Corner Shop project.

Stink Studios turned Best Supermarket on Dalston’s Kingsland High Street into a one-day musical installation, where products and items around the store became instruments triggered when a customer picked up a Red Stripe. The experience surprised East London shoppers and was filmed as the shop played to “A Message to You Rudy” by Dandy Livingstone, but the case study does not cite a numerical business result.

Red Stripe