Case Study: Pinterest shifts perceptions of everyday ideas with Stink Studios

Pinterest - Customer Case Study

Pinterest approached Stink Studios with the challenge of shifting perceptions among young women so Pinterest would be seen as a source of creative, useful everyday ideas, not just inspiration for big projects. Stink Studios created the “Your Next Idea” 360 campaign to address that challenge.

Stink Studios aligned Pinterest’s UI with everyday “very British” problems and rolled out more than one hundred contextual executions across outdoor, TV and mobile. The campaign also used lines from popular TV shows, always-on genre-based TV creative, and tailored DOOH, OOH and social placements tied to moments like Glastonbury and festival season, but the case study does not provide specific performance results.

Pinterest