Case Study: Sports Experts curbs showrooming and creates immersive digital stores with Stingray Business

Sports Experts - Customer Case Study

Sports Experts, a major Canadian sports‑retailer franchise, was battling showrooming—customers using stores to try products before buying elsewhere. To counter this, Sports Experts partnered with Stingray Business to create immersive in‑store digital experiences and custom content as part of a two‑store pilot at Carrefour Laval and Place Ste‑Foy.

Stingray Business delivered a suite of integrated digital solutions—100" ringboard LED, transparent display cubes, synchronized multi‑screen themed video walls, RFID shoe display cases, and sales‑aid kiosks tied to Sports Experts’ transactional website—installed alongside store construction. The upgrades transformed the locations into engaging digital hubs, drastically reducing showrooming, putting Sports Experts years ahead of competitors, and providing a customizable technology menu for franchisees.

Sports Experts