Case Study: M0851 achieves a cohesive, brand-aligned in-store ambiance with Stingray Business

M0851 - Customer Case Study

M0851, the Montreal design house known for timeless, durable leather goods and a minimal, multigenerational retail experience, needed an in-store atmosphere that complemented its understated brand without distracting from the products. Stingray Business was engaged to provide tailored in-store music programming and curation to achieve a muted, neutral, and authentic sound environment aligned with M0851’s aesthetic.

Stingray Business’ musical curators assembled playlists of classical, jazz and local artists (including Patrick Watson and Cœur de Pirate) and crafted smooth transitions between tracks to create a harmonious, unobtrusive ambiance. The solution reinforced M0851’s brand identity, enhanced the shopping experience across generations, and delivered a cohesive soundscape that improved in-store atmosphere and customer experience (no specific sales metrics were provided).

M0851