Case Study: Little Burgundy achieves a distinctive, locally-curated in-store vibe with Stingray Business

Little Burgundy - Customer Case Study

Little Burgundy, a Montreal-based footwear retailer known for curated style and strong brand identity, wanted to strengthen its in-store customer experience while staying connected to its local roots. To achieve a consistent, on-brand atmosphere across its stores, Little Burgundy partnered with Stingray Business to develop a music strategy that would reflect the brand and prioritize local, licensed artists.

Stingray Business music experts worked with Little Burgundy’s marketing team to curate and deploy tailored playlists of local talent, collaborating with VP Marketing Audrey Gauthier and artists like Laurence Nerbonne. The Stingray Business solution was rolled out across Little Burgundy’s 39 retail locations in Canada, creating a cohesive, on‑brand in‑store vibe that helps the retailer stand out and deliver a more consistent customer experience.

Little Burgundy

Audrey Gauthier

VP Marketing and Ecommerce