Case Study: Hôtel William Gray achieves immersive musical and olfactory guest experiences with Stingray Business

Hôtel William Gray - Customer Case Study

Hôtel William Gray, part of the Antonopoulos Group and a new cultural destination in Old Montreal, needed a cohesive sensorial strategy to bring its vision to life across lobby and public spaces. To create an atmosphere that would appeal to both locals and tourists and reinforce the hotel’s brand, they engaged Stingray Business to develop the musical and olfactory identity for the property.

Stingray Business worked closely with the hotel team to design and implement a tailored music-and-scent program; after several consultations they produced a curated sensory atmosphere that has been praised by visitors and management. While no specific metrics were published, the collaboration delivered clear qualitative results—enhanced guest experience, positive feedback, and a stronger sense of place—attributed to Stingray Business.

Hôtel William Gray