Case Study: Frank & Oak drives foot traffic and centralizes storefront content with Stingray Business

Frank & Oak - Customer Case Study

Frank & Oak, the Montreal-born omnichannel apparel brand with flagship stores across Canada, wanted to drive foot traffic and strengthen the in-store customer experience by replacing static window displays with dynamic digital content. Stingray Business was engaged to deliver a digital storefront solution, deploying 75" Samsung TVs with embedded content players and a centralized content management system to simplify merchandising across all locations.

Stingray Business installed the screens, provided the embedded players and platform, and collaborated with Frank & Oak to create and adapt visuals for varying store specifications. The centralized workflow lets head office manage content for all Canadian stores from one location, has enhanced storefront appeal, and has successfully increased foot traffic while receiving rave reviews.

Frank & Oak

Ethan Song

CEO & Creative Director