Case Study: Bouclair enhances in-store customer experience and drives repeat visits with Stingray Business

Bouclair - Customer Case Study

Bouclair, a lifestyle brand specializing in home fashion and décor, wanted to reinvent its in-store experience for its new concept stores, Bouclair x studio, to drive foot traffic and deepen customer engagement. To achieve this, Bouclair partnered with Stingray Business to bring sensory elements—custom music, scent, lighting and visual content—into the retail environment using Stingray Business’s curated playlists and in-store touch screens/tablets.

Stingray Business implemented bespoke playlists and interactive in-store tablets that display home décor inspiration and seasonal recipe suggestions, combining sound, visuals and scent to create an immersive “perfectly designed home” atmosphere. The result is a memorable Studio experience that Bouclair says will keep customers coming back, increasing in-store engagement and encouraging repeat visits thanks to the ambiance crafted by Stingray Business.

Bouclair

Adam Goldberg

Chief Executive Officer