Case Study: BonLook boosts in-store vibe and customer dwell time with Stingray Business

BonLook - Customer Case Study

Montreal-based BonLook, a trendy eyewear retailer founded by Sophie and Louis-Felix Boulanger, wanted to create an in-store vibe that kept customers in store longer and reinforced their brand identity. To achieve this, BonLook partnered with Stingray Business to provide in-store music through curated playlists and music curation services tailored to their aesthetic.

Stingray Business music experts developed a signature sound—Electropop with a French twist—aligned with BonLook’s brand, helping shape a more engaging shopping atmosphere. The Stingray Business playlists led to measurable impacts reported by BonLook, including increased dwell time and a positive effect on sales as customers stayed longer to discover more products.

BonLook

Christine Boivin

Director Communications & Marketing