Case Study: The Distributors achieves streamlined monthly promotional publishing with Stimulus

The Distributors streamlines monthly promotions for 15,000 customers with Stimulus

the distributors, a buying group with 40 members, needed a cost-effective and efficient solution to distribute monthly personalized promotional brochures and emails to their 15,000 customers. Their small team required a streamlined process to manage complex data, including varying products, prices, and promotions for each member company. They contacted Stimulus for a web-to-print solution.

Stimulus implemented a custom-built PIM i-Collect module, which provided flexible widgets for adjusting content and managed supplier pricing structures. This solution streamlined the monthly publication process, making it highly efficient and cost-effective. As a result, the campaign has run successfully for six years, and the brochure size has doubled from 4 to 8 pages. The system from Stimulus freed up the small team to focus more on design and stakeholder management.

The Distributors