Stimulus
11 Case Studies
A Stimulus Case Study
QCC Hospitality engaged Stimulus Australasia to design a comprehensive catalogue to house nearly 7,000 items following a company rebrand. The challenge was to create a sleek, modern catalogue that would appeal to a wide target audience of commercial kitchen personnel, who require quick and easy navigation, while also being educational and helping to position QCC as a market leader.
Stimulus designed a catalogue with colour-coded sections for easy navigation, incorporating lifestyle imagery and product information to create an ideal mood for the hospitality industry. The solution successfully increased sales for QCC Hospitality and strengthened their market position. The catalogue was also recognized as a finalist in the Megalogues section of the Australasian Catalogue Awards.