Case Study: Gerard Lighting Group achieves unified multi-site product data and faster digital publishing with Stimulus and Pimcore

Gerard Lighting Group manages 3 websites on one Pimcore platform with Stimulus

Gerard Lighting Group, an Australian lighting solutions company with multiple brands, faced a challenge managing its numerous websites. Each site ran on a separate proprietary CMS, leading to inconsistent product data that confused customers and created a complex, inefficient digital marketing process. The vendor, Stimulus, addressed this by implementing a Pimcore-based multi-website system.

Stimulus's solution centralized all website management onto a single Pimcore platform integrated with Microsoft Dynamics CRM for product data. They utilized their proprietary Template Engine technology, allowing the marketing team to customize content and layouts without developer help. The results included improved customer satisfaction, cost-effective content publishing, and up-to-date product information across all sites, supporting Gerard Lighting's goals for national and global expansion.

Gerard Lighting Group