Case Study: Arte Gráfico Editorial Argentino achieves minute-by-minute competitor monitoring with Stillio

AGEA/Clarin.com chooses Stillio: Saving the competitive edge with minute-by minute publishing comparisons

Arte Gráfico Editorial Argentino (AGEA), a major Argentinian newspaper publisher and part of Grupo Clarín, faced the challenge of needing precise, timely updates on its competitors' publishing activity to maintain its competitive edge in the fast-paced media industry. The company needed a screenshot-capturing system that could handle a high frequency of captures and overcome GEO-IP restrictions to accurately monitor local competitor behavior.

The vendor Stillio provided a solution using its automated website screenshot archiving service, which leveraged its network of native IP addresses in Argentina. This allowed AGEA to make minute-by-minute comparisons of competitor websites. The results provided the marketing team with invaluable data, which is interpreted and shared with journalists to design more impactful publishing strategies, helping the site maintain its position as the market leader with 19 million unique monthly visitors.

Arte Gráfico Editorial Argentino

Mariano Basilico

Digital Marketing Manager