Case Study: Women in Manufacturing boosts membership awareness with Stifel Marcin’s B2B brochure design

Women in Manufacturing drives leads and member growth with Stifel Marcin after 20 years of B2B marketing support

Women in Manufacturing (WiM), a national nonprofit association supporting women in the industry, faced the challenge of increasing corporate awareness and membership. They needed a tangible marketing asset to communicate their value to a diverse corporate audience across all manufacturing sectors. They engaged the marketing agency Stifel Marcin for its B2B brochure design services.

Stifel Marcin developed an impactful and cost-effective brochure that combined strategic messaging, infographics, and member testimonials to address audience concerns and demonstrate the value of membership. This solution successfully resonated with a variety of corporate readers, generating interest and inquiries. The work by Stifel Marcin helped WiM achieve its results, increase members, and provide greater value to the manufacturing community.

Women in Manufacturing