Case Study: Women in Manufacturing grows membership interest and leads with Stifel Marcin

Women in Manufacturing boosts membership interest with Stifel Marcin and 2,500+ members

The customer, Women in Manufacturing (WiM), a national trade association, needed to grow awareness and generate interest for its membership. The vendor, Stifel Marcin, partnered with WiM to develop and deploy an integrated, omni-channel B2B membership marketing campaign to address this challenge.

Stifel Marcin implemented a solution featuring a series of short and long-form videos deployed across digital and social platforms, supported by custom landing pages optimized for conversions. By repurposing video assets for efficiency and using highly-targeted sponsored content placements to control spend, the campaign successfully increased interest, awareness, and leads for WiM.

Women in Manufacturing