Case Study: Ward Leonard achieves stronger brand positioning with Stifel Marcin

Ward Leonard strengthens brand identity over 20+ years with Stifel Marcin

Ward Leonard, a provider of motor, power generation, drive and control system solutions, needed to strengthen its brand identity and positioning in a competitive marketplace. The company partnered with the marketing agency Stifel Marcin to develop new brand messaging and marketing assets to better promote its capabilities.

Stifel Marcin performed a marketing audit and developed a new brand positioning statement, "The Power of Uptime™," to emphasize reliability and strength. This messaging was implemented across a multi-channel campaign including trade show materials, ads, and website design. The new brand identity helped Ward Leonard define itself to customers and act as an internal theme for employees, ultimately improving brand strength and customer awareness.

Ward Leonard